Apex Summit

Logo / Branding

Apex Summit is a start-up conference for the industry’s top computer scientists, developers, and innovators to share and discuss their work.

Brief: Design a logo and basic branding package for the conference’s debut.

Design: A minimalist, modern logo that uses upward motion to reflect growth and futurism. The tech-industry branding uses a neutral cool-blue color palette with orange accent and dramatic gradients for a mature and innovative theme.